Delivery Logistics Industry
Thought and Leadership
In the age of Amazon and Uber there are two crucial aspects of logistics that businesses must look at operational efficiency of the supply chain in order to have better visibility internally, as well as customer experience during the last mile of delivery - namely, an engaging experience that provides the end-customer with full visibility over where their delivery is and when it will arrive.
Consumers have more choices than ever. From nearly any place, at nearly any time, they can order whatever their hearts desire and get it delivered to them. So how do you capture the loyalty of these buyers, and in turn increase retention? How do you not only get them to make one purchase, but to keep coming back?
Companies like Postmates and DoorDash are thriving on an inherent consumer desire for on-demand experiences. More and more, people expect instant gratification in all aspects of their lives and expect you to give it to them. There are two main pieces of the on-demand puzzle—customer experience and logistics. You want to fulfill local deliveries as quickly as possible to keep customers happy, but figuring out the logistics has always been the main roadblock – a roadblock that can be overcome with the right technology.
Next month I'll be attending and presenting at the LogTech conference in Singapore. As I prepare my talk, I felt like it might be a good opportunity to share some of it with the Bringg audience. Given the theme of the forum, Logistics Technology, I felt I could provide value by highlighting how businesses can enrich the local delivery experience by using this kind of technology.