Delivery Logistics Industry
Thought and Leadership
Retailers have been growing their digital business, and everyone - media, analysts and even I - have been focused on them. But it's not just retailers. The ecosystem is growing as well. And as it grows, and the holiday season comes closer, all the players in this ecosystem must ask themselves if they are built for the scale that’s coming their way.
Retailers are starting to realize that with foot traffic dramatically decreasing they need to digitize immediately. Today’s new normal is driving digitalization, transformation, omnichannel delivery and unified commerce systems. If in the past, curbside was a nice to have, free delivery was a differentiator and BOPIS was a secondary channel, this is no longer the case. It’s a retail storm out there, and only those with the most immediate offerings and digital presence will survive. Sadly not all retailers are there, some.