We now live in an on-demand world. In the near future, with the simple push of a button, nearly any item or service can be at your door within a few hours. Given that, it’s only natural that business to business use-cases will become more prevalent in the near future.
What exactly would on-demand for B2B look like?
The most obvious use-case for B2B on-demand delivery is for restocking of goods. In such a case, a merchant would no longer have to wait for their weekly delivery of an item goes out of stock. Rather, they would be able to push a button and have that item delivered same-day.
Here’s a theoretical example:
A popular local store, part of a very large chain, is delivered new stock of their most popular item, chocolate bars, on a weekly basis. This schedule has been fixed as it is the most efficient way for the chocolate bar company to get stock to their customers.
However, the store owner finds that these particular chocolate bars often run out prior to the scheduled delivery, though it’s hard to predict what weeks this will happen. Additionally, the candy bar company themselves risks customers choosing their competition’s chocolate bar when their’s is out of stock.
So how is this solved in the on-demand era?
Mobile Ordering App
The Chocolate bar company creates an application from which a store owner can easily choose the item that needs restocking and order it with a click. This requires an easy to use mobile ordering app that enables merchants to choose the inventory they need.
A dispatching system that is able to receive the order is leveraged. Once ordered, the closest distributor/driver with the correct amount of inventory on hand is notified and provided with the order details.
The driver receives an alert on his or her mobile application from the dispatching system alerting them that an order was placed. They can then navigate to the store’s location, or communicate with the merchant if needed.
As an order is en route, the store owner can easily view the drivers progress and know exactly when they will arrive.
Once the stock has been resupplied, the store owner can then rate the delivery experience. This information will be sent back to the dispatching system for the chocolate company to consider.
So why should businesses like this theoretical chocolate bar company invest in a solution for on-demand restocking? There are several very important benefits.
- Increased Sales
- Protection of Customer Brand Preference
- Reduction in Delivery Time
- Creates Full Transparency Over Delivery Process
B2B is just one of many new and interesting use-cases for on-demand ordering and delivery. As time goes on, we’ll see even more.