A Growing Retail Ecosystem Must Come Together For An Economy Of Scale
Everyone has been focused on retailers growing their digital business, but they are not the only ones. All the players in this order fulfillment ecosystem must ask themselves if they are built for the scale that’s coming their way.
The Retailer Barrier: Scale for Survival, but Orchestrate for Success
Retailers are starting to realize that with foot traffic dramatically decreasing they need to digitize immediately. Today’s new normal is driving digitalization, transformation, omnichannel delivery and unified commerce systems. If in the past, curbside was a nice to have, free delivery was a differentiator and BOPIS was a secondary channel, this is no longer the case. It’s a retail storm out there, and only those with the most immediate offerings and digital presence will survive. Sadly not all retailers are there, some.