If you are uncertain as to the importance of providing same-day delivery for your customers, you should definitely read on.
Same-day delivery was once something that wasn’t even considered – the logistical infrastructure just wasn’t there for more companies. However, as with nearly every aspect of our lives, technology has changed that. With a variety of platforms and automated systems, the ability to deliver same-day is far more attainable than most businesses believe.
Numbers don’t lie, and here are a few stats from United States consumers that make it crystal clear that same-day delivery is an absolute necessity in today’s market:
- 61% of consumers are willing to pay more for same-day delivery
- 18% of consumers cite fast delivery as the biggest factor in choosing their “favorite” store
- Over 50% of online businesses plan on providing same-day delivery in the next 3-5 years
- The value of items delivered same-day in the US is projected to increase 40x in the next 4 years
- 26% of US online shoppers abandoned their shopping carts due to shipping times being too long
Let’s dig a little deeper into each of these stats about same-day delivery.
61% of people are willing to pay more for same-day delivery
Time is money, or so they say. But nowadays it seems that people value time over money. Why is that? In today’s 24/7/365 world, where we are always connected, always working, always online, having that extra minute or two is priceless.
Ordering a product or service and getting it that very same-day used to be something fairly unimportant to most people. That’s why 61% of US online shoppers were willing to pay more for same-day delivery.
18% of consumers say fast delivery is the biggest factor in choosing their favorite store
You might think that the vast majority of people would choose their favorite store or restaurant based on the quality of the service or items, but in the on-demand era that is not always the case.
The fact that 18% of consumers cite fast delivery as the main factor in choosing a favorite store is extremely telling. Today’s consumer is just as concerned about service as he or she is about the amount of time it will take to receive their product or service.
Over 50% of online businesses plan on offering same-day delivery in the next 5 years
Getting ahead in business is about finding the white spaces, the places in which your competition has not penetrated. It’s clear that the expectations of the market are now leaning towards same-day delivery, and most online businesses are now planning on implementing it.
The value of merchandise delivered same-day in the US will increase by 40x over the next 4 years
The amount of money people are spending on items that are being delivered same-day is increasing exponentially. Between 2014 and 2015 alone, it is projected to increase from $100,000,000 to $620,000,000.
Overall, by 2018 the value of merchandise for same-day delivery will be over $4 billion.
26% of online shoppers that abandoned their carts did so because the shipping time was too long
There is nothing that irritates an online retailer more than abandoned shopping carts. The fact that 26% of online shoppers who abandoned their carts were motivated to do so by long shipping times should be reason enough for retailers to implement same-day delivery.
Decreasing cart abandonment by 26% would be huge for any online business.
The numbers are pretty compelling. If your business isn’t considering same-day delivery, it should. If you are planning on it in the future, you might want to do it sooner rather than later.