The upcoming peak season will decide who gains the growing online market share.
Retailers will see an influx in online orders this holiday season, but the competition over them – in particular for discretionary categories – will be fierce. In order to capture the relatively limited market share, retailers will have to scale and optimize their operations in order to create a memorable experience.
Here are a few key supply chain initiatives to scale up and optimize your delivery and fulfillment operations for this year’s peak season and beyond:
