Delivery speed once dominated last-mile logistics strategies, but that advantage has lost momentum. According to McKinsey, delivery speed dropped from the number-one consumer priority in 2022 to fifth today. Consumers now value reliability, transparency, and control more than how quickly their order arrives. 

Retail leaders recognize the new competitive edge lies in delivering the right product, at the right time, in the right place, with clear and proactive communication. They don’t just focus on speed, but on the entire delivery experience. 

Why? Precision is no longer optional. One negative delivery experience is all it takes to lose a customer and accurate, reliable deliveries build customer trust, underpin retention, and reduce rescheduled deliveries. 

Yet, 48% of organizations still struggle to meet consumer visibility expectations, according to Gartner.

In order to overcome this, forward-thinking retailers invest in advanced technologies and drive scalable, accurate delivery experiences.

  • Automated route optimization ensures every order takes the fastest, most cost-effective path that minimises miles, maximises capacity, and delivers on time. Automated workflows manage exceptions and notify teams when human intervention is needed.
  • Smart carrier selection matches every order with the best carrier across in-house, third-party, and hybrid fleets. Better selection balances speed, cost, and reliability, all in real time.
  • Real-time tracking and automated communications inform customers from .com to doorstep and reduce “Where is my order?” calls. Transparent, instant status updates and proof-of-delivery build trust, and decrease operational headaches.
  • Machine learning and AI tools predict performance, adapt based on shifting demand, and continuously improve service levels.

The result? A suite of last-mile technologies built for precision, customer loyalty, and long-term revenue growth.

When retail leaders align every step of the delivery experience—from the shopping to planning, dispatch, and delivery—they meet dynamic consumer expectations. 

Fast gets attention, but precision earns loyalty.