Crowdsourcing

The Promise of Using Crowdsourcing for Last Mile Deliveries

The New Rules:

Delivery Logistics in the e-Commerce Era

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Read about the latest challenges and best approach to retail delivery

Many companies are trying to solve their last mile delivery challenges by using crowdsourcing providers for at least some of their deliveries. While it may be far from an ideal solution, and may take control out of the companies’ hands, crowdsourcing can be good enough in many circumstances. In fact, in certain situations it can prove to be the fastest, most scalable solution because it provides an on-demand, scalable pool of delivery drivers.

Bringg has helped companies successfully manage their crowdsourced drivers, fleets and partners by enabling them to:

  • Directly scale their delivery operations up and down as needed

  • Meet peak demand during especially busy times, or in specific locations

  • Satisfy customer needs in terms of delivery speed at the lowest possible cost

  • Eliminate much of the effort required to create, staff and run a delivery operation

  • Create a stop-gap measure until they can fully build out their own network of drivers

  • Use crowdsourcing in tandem with traditional staffing and fulfillment models, as needed

By using a flexible technology platform like Bringg, companies can quickly onboard drivers and make sure they perform the work assigned to them, while ensuring its quality. The result, when done right, creates a scalable and consistent positive experience for customers at scale.

RELATED MODULES

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SMART TRACKING

smart Tracking
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ELASTIC LOGISTICS

fleets
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CUSTOMER EXPERIENCE

user_experience

Many companies are trying to solve their last mile delivery challenges by using crowdsourcing providers for at least some of their deliveries. While it may be far from an ideal solution, and may take control out of the companies’ hands, crowdsourcing can be good enough in many circumstances. In fact, in certain situations it can prove to be the fastest, most scalable solution because it provides an on-demand, scalable pool of delivery drivers.

Bringg has helped companies successfully manage their crowdsourced drivers, fleets and partners by enabling them to:

  • Directly scale their delivery operations up and down as needed

  • Meet peak demand during especially busy times, or in specific locations

  • Satisfy customer needs in terms of delivery speed at the lowest possible cost

  • Eliminate much of the effort required to create, staff and run a delivery operation

  • Create a stop-gap measure until they can fully build out their own network of drivers

  • Use crowdsourcing in tandem with traditional staffing and fulfillment models, as needed

By using a flexible technology platform like Bringg, companies can quickly onboard drivers and make sure they perform the work assigned to them, while ensuring its quality. The result, when done right, creates a scalable and consistent positive experience for customers at scale.

How Technology Can Help Meet the Challenges of Crowdsourced Delivery

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While a crowdsourcing delivery model provides companies with significant advantages, there are also many challenges that can be handled using Bringg’s crowdsourcing platform.

How Technology Can Help Meet the Challenges of Crowdsourced Delivery

redline

While a crowdsourcing delivery model provides companies with significant advantages, there are also many challenges that can be handled using Bringg’s crowdsourcing platform.

branding

Branding

Companies want to provide a consistent customer experience – from the drivers’ clothes and vehicles to their ability to offer coupons, promotions or giveaways – and need to maintain control, consistency and branding when using crowdsourcing.

data

Data

Even when using crowdsourcing, companies should be able to provide real-time data for dispatchers, support and delivery recipients, as well as maintain control over customer data and post-delivery feedback. This is a must have because without reliable data, actionable insights and optimization are nearly impossible.

reliability

Reliability

Third party deliveries cannot typically be compared to those performed by the company’s own employees due to training and control issues, especially when it comes to culture, standards, speed, safety and product knowledge.

drivers

Drivers

The turnover of crowdsourced drivers is usually higher than in-house teams, who are typically better onboarded and enjoy better employment benefits, and don’t introduce recruitment, retention and labor quality issues into the equation.

location

Location

Crowdsourcing can lower costs and speed up deliveries in urban areas where there is a high market density with a large number of deliveries and potential couriers. However, suburban and rural markets often require a different approach to crowdsourcing because they don’t have a similar concentration of activity.

payments

Payments

Reconciliations, tips and payments need to be handled differently for drivers who aren’t integrated into the company’s systems due to the lack of proper communication and the necessary data flows.

financials

Financials

While crowdsourcing makes sense in certain situations, the fees typically cut deeply into the financial viability of delivering. Over time, crowdsourcing often costs more over time compared to an in-house fleet.

branding

Branding

Companies want to provide a consistent customer experience – from the drivers’ clothes and vehicles to their ability to offer coupons, promotions or giveaways – and need to maintain control, consistency and branding when using crowdsourcing.

data

Data

Even when using crowdsourcing, companies should be able to provide real-time data for dispatchers, support and delivery recipients, as well as maintain control over customer data and post-delivery feedback. This is a must have because without reliable data, actionable insights and optimization are nearly impossible.

reliability

Reliability

Third party deliveries cannot typically be compared to those performed by the company’s own employees due to training and control issues, especially when it comes to culture, standards, speed, safety and product knowledge.

drivers

Drivers

The turnover of crowdsourced drivers is usually higher than in-house teams, who are typically better onboarded and enjoy better employment benefits, and don’t introduce recruitment, retention and labor quality issues into the equation.

location

Location

Crowdsourcing can lower costs and speed up deliveries in urban areas where there is a high market density with a large number of deliveries and potential couriers. However, suburban and rural markets often require a different approach to crowdsourcing because they don’t have a similar concentration of activity.

payments

Payments

Reconciliations, tips and payments need to be handled differently for drivers who aren’t integrated into the company’s systems due to the lack of proper communication and the necessary data flows.

financials

Financials

While crowdsourcing makes sense in certain situations, the fees typically cut deeply into the financial viability of delivering. Over time, crowdsourcing often costs more over time compared to an in-house fleet.

Weighing the pros and cons, and determining the best solution is something that each company needs to decide for themselves. Regardless of the mix of delivery modes that a company decides is right for their business, the scale and planning required to gain true crowdsourcing benefits, necessitates the use of technology, which is often the only way to truly address most of the challenges raised above.

This is why leading companies across multiple industries, including restaurants, retailers, grocery chains, couriers and many others, especially those that contract with multiple delivery services, are working with Bringg to manage and grow their delivery and logistics capabilities. Bringg integrates with existing systems, ensuring that a wide network of crowdsourced individuals or providers can work together seamlessly, coordinating the exchange of information, managing the different fleets, and providing optimal customer experiences.

RELATED MODULES

line_title

SMART TRACKING

smart Tracking
line_title

ELASTIC LOGISTICS

fleets
line_title

CUSTOMER EXPERIENCE

user_experience

Want to Learn More About Bringg?

Schedule a demo with one of our delivery logistics experts