A Practical Guide to the Ins and Outs of Grocery Delivery
Consumer demand for online grocery shopping is growing rapidly, bringing about radical changes in the industry. Home delivery and click & collect operations, which used to be regarded as “maybe one-day” services, are now considered “must-haves” by retail supermarkets.
Brick-and-mortar grocery retailers can no longer afford to be passive about the online market, but addressing these new demands may prove to be more challenging than many of them expected. In order to enable delivery services, retailers will need to successfully navigate new territories from integrating multichannel operations, through online customer incentives, and all the way to keeping food fresh during the last mile.
This white paper addresses the most important questions regarding building & managing grocery chain delivery operations
How can grocery chains gain market share in a rapidly changing landscape?
What can grocers do to ensure the success of their delivery operations?
How can chains quickly scale up and make the economics work?
What key challenges will supermarkets face once they start delivering?