In the News
Consumers have depended on the convenience of delivery services for decades, knowing that a pizza or a visit from the plumber is only a phone call away. But the emergence of on-demand applications has shaken up this hallmark of the local economy — setting a new standard for convenience that has left existing companies struggling to keep up with on-demand startups.
Delivery has suddenly become trendy. Once the specialty of pizza parlors and sandwich shops, the idea of transporting food to consumers’ front doors and workplaces is being embraced or tested by a range of quick-service and fast-casual restaurants. In the past year, chains as diverse as Panera Bread, Starbucks, and Taco Bell have either begun testing or plan to try out a delivery program for individual orders.
Just about a year ago, Retail Dive noted a definite surge in retailers and delivery services offering customers same-day delivery and asked — in light of research consistently finding that free and low-cost delivery is more important to consumers than same-day delivery of online orders — What’s the rush?
The company was founded in 2013 by Raanan Cohen (CEO), the former founder and CEO of MobileMax; and Lion Sion (CTO), previously the CTO of GetTaxi and Clarizen.com. Bringg has been operating in a beta period over the past six months, testing the service with a handful of customers representing different types of businesses, including food-delivery services Lishand Zuppler, for example. It’s now launching to the public.