[Multichannel Merchant] Sink-or-Swim Holidays: Retailers Can Get By with a Little Help from Tech

Every multichannel retailer already knows this holiday season will be unlike any other. With social distancing guidelines still in place and major retailers shutting down on Thanksgiving, there will continue to be a surge in ecommerce, putting more pressure than ever before on brands and retailers to deliver … literally.

With the initial virus surge in late spring, many ecommerce companies couldn’t keep pace with demand, and some continue to feel the strain in their delivery capacity, even while using multiple third-party delivery providers. However, online delivery is only expected to grow, with Forrester projecting ecommerce will increase 18.5% in 2020 and surpass 25% penetration by 2024.

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