The food delivery business is going through unprecedented change. Established chains and independent restaurants, as well as deliver-only services, are all aggressively trying to get a bite out of consumer wallets. The market opportunity is enormous.
Morgan Stanley Research points to a core addressable restaurant spend of $210 billion, of which online food delivery comprises only $10 billion — less than five percent. There is ample room for growth and chains are quickly trying to adapt to the growing consumer demand for speed, choice and value.
Now is the time for restaurant chains to take action before it’s too late. However, it’s imperative to carefully assess multiple tactical and strategic challenges to choose the right delivery model. Orchestrating a delivery fleet (or multiple fleets!) is an ambitious project that requires meticulous attention to detail, new technology systems, and a lot of enthusiasm. Creating a brand new division or business operation to manage deliveries can be daunting. This is why I have put together this list, which includes the biggest challenges, blind spots, and issues some of our clients have experienced while creating and rolling our deliveries for their restaurants. Tackling them early on should save you a significant amount of time, money, and many headaches along the way.