SaaS, especially B2B SaaS, has 5 generations (so far) that don’t only show the growth of technology but also the changes in the market. I call them generations because they are not only built one on top of the other, but also co-exist simultaneously, each continuing to bring value as new generations come after them.
With each consecutive generation, SaaS has moved from full “hands free” automation towards greater customization and flexibility for the customer. Why has the value proposition changed? And what does it say about the market for SaaS today?