9 Ecommerce Records Smashed in 2018

e-commerce boom

1. Alibaba’s Singles Day

Shoppers splurged on $25 billion of purchases in 24 hours, a 40% increase from last year.

2. Thanksgiving Sales

Online sales on Thanksgiving Day totaled a record $3.7 billion up 28% from last year according to data from Adobe Analytics, making it the fastest growing retail day in US ecommerce history.

3. Amazon’s Black Friday & Cyber Monday

Amazon customers purchased more than 180 million items during the five-day sale and ordered more than 18 million toys and 13 million fashion items on Black Friday and Cyber Monday combined.

4. Mobile Growth

Mobile transactions between November 1st and December 6th were up by more than half (54.8 percent) for a total of $23.7 billion, with three out of five visits to online retail sites originating from mobile devices.

5. Christmas Deliveries

UPS and FedEx expect to handle a record number of packages this holiday season. UPS is forecasting nearly 800 million items, up from 762 million last year. Both are also hiring more seasonal workers than ever before – 100,000 at UPS and 55,000 at FedEx.

6. Mailing Returns

Instead of flocking to stores, shoppers are increasingly mailing back their unwanted presents, creating new challenges for shipping companies and retailers. UPS processed a record 6 million returns in the first week of 2018 alone.

7. Impulse Online Shopping

Of the millions of Americans who bought something online this year, a new poll among US adults aged 18 or older found that almost half (44 percent) made an impulse buy online in the past three months.

8. Latin America’s Boom

eMarketer estimates that total 2018 retail ecommerce sales in Latin America will grow 17.9% to $53.20 billion. What’s more, for the first time, mobile will make up more than one-quarter (27.5%) of all retail ecommerce sales in Latin America, totaling $14.62 billion.

9. The Netherlands Becomes Top eCommerce Country

The Netherlands topped UNCTAD’s 2018 E-commerce Index as the most prepared country in the world for online commerce. The country has the highest proportion of online shoppers in the world – 76% of the population aged 15 and older. Singapore and Switzerland are in second and third place.

Bringg Team

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