Delivery Logistics Industry
Thought and Leadership
According to research done at the Kellogg School of Management at Northwestern University, up to 15% of a business’s most loyal customers account for 55-70% of its total sales. Loyalty is a feeling that comes from experiencing brand love in different ways, from special in-store experiences to discounts or vouchers.
One of the things in the world of supply chain management right now is the concept of the supply chain as a retail channel. As you know the newest buzzword in retail is Omnichannel, but that misses the mark, because you've got a connection with the supply chain across between consumers and retailers that are bringing more players into this retail industry.