A Conversation About Drones

On our last “Logistically Speaking” podcast, we had an interesting and expansive discussion with Adam Robinson, Director of Marketing at Cerasis. As part of that wide-ranging conversation, the topic of Drones for last mile deliveries was brought up.

Bringg Podcast Episode 1

Since this is such a hot topic lately, I figured it would be helpful to highlight this particular part of the conversation, since it offers some fantastic insights into where we stand with drone deliveries, and what they might look like in the future.

Mark Lerner, VP of Marketing at Bringg

I think that’s a good segue; I’m interested to know your opinion about drones doing last mile deliveries – do you see you that being a a regular thing anytime in the near future, even with all of these regulatory issues right now? Do you
think it’s you inevitable, and what would would that even look like if drones kind of took over last mile delivery?

How would it fit into the supply chain, what do you see happening in the near term?

Adam Robinson, Director of Marketing at Cerasis

Yeah, I think it’s inevitable; I think that it’s going to take some time though.

It’s not that it’s an impossible feat, it’s definitely doable, but it’s all about the public’s ability to consume that new reality. But if you look back at when airplanes became a bit more, frequent or that we could fly wherever we wanted, they were asking themselves “what we do with all these planes in the skies?” Or even cars on the road as opposed to horses – that was a transportation shift, and time is the great healer of adoption. But more than ever, there is great scrutiny and greater accountability and transparency. If the onus of success for drones will come upon the logistics companies who deploy them, and upon the drone manufacturers themselves, which in turn goes back to that collaboration piece the logistics companies have to understand what they are trying achieve with this and if it’s possible to create a communication plan to the public.

Additionally, logistics companies need to think if they can effectively work with government and regulation prove to them
that this is a viable technology. I don’t think anybody questions the viability of drones, I think what they’re asking themselves if it’s something the public can see flying around in their lives and tolerate it.

What’s the implications from the thirteen-year-old teenage boys throwing rocks at it? Alright have drone lands on my
baby carriage while i’m out at six flags?

ML
Or building in New York City…

I think that there are a lot of people who say it’s a great idea and just see it as a big concept; I wrote a blog post about this awhile ago and caught some flack about it because i was saying that there’s a lot of obstacles that need to be overcome and that I didn’t see it happening anytime in the very near future.

I think that Amazon is planning on driving a truck into the middle of the city and then having a bunch of different drones
go deliver locally, because of this regulation about how far you can fly a drone, that you have to be within site of it. Things like that are interesting, but think about it in terms of a city – I think that maybe the older generation might have a harder time with these unmanned flying machines flying over their head while they’re going to work.

I think that people in big cities might be a little bit on edge about that. I don’t know, it just seems like that when the concept came out everyone was so crazy about it, but I’m not sure it’s
going to definitely happen tomorrow. I don’t know if it’s gonna happen next year either, but I may be wrong. Obviously like you said it’s an inevitability, and progress is inevitable.

Bringg Team

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