Communicating Efficiently Throughout the Supply Chain

The world of logistics is a fascinating jigsaw in which the latest technological innovations play a key role in the push to constantly improve the delivery of goods and services around the world. But as much as technology evolves and innovation pushes the boundaries of this industry, it’s important to remember that every change is designed to improve people’s lives. New delivery logistics tech is paving the way for people to seamlessly manage their business and for end-customers to have a faster, more convenient experience when they order or receive a delivery – and everywhere in between.

Efficient logistics are impossible without efficient communications. They’re two sides of the same coin. Besides having the ability to track a delivery and to connect with whomever is holding the package at any stage of the supply chain, communication through technology is also about bringing a new layer of transparency and visibility which empowers each and every stakeholder to find out what they need to know, exactly when they need to know it.

This unprecedented visibility within the supply chain improves the communication flow in two main ways:

1. Reducing the volume of unnecessary interactions

The minute customers have the ability to track their deliveries in real time, it doesn’t only bring them peace of mind and provide a superior customer experience – it also reduces the volume of calls, emails or messages the dispatcher receives. This translates in significant efficiencies for companies, which need to deal with fewer interactions, often coming from frustrated users because they lack visibility.

By creating a transparent, touch-free environment, companies, drivers and end-customers are all aware of the status of their relevant deliveries. When a question arises, they have the tools they need to get a real-time status update or retrieve the necessary information without depending on others. Visibility brings the ease with which stakeholders, ranging from suppliers and shippers to business partners and even the customer, can track and trace the order process and the actual physical movement of products from production source to final destination. It assures professionals that they have the data to know which actions to take at each step of the supply chain.

For example, an essential part of Bringg is the management dashboard, where companies get a full view of their fleet in real-time, their current status and their progress throughout the day. A broken link in a supply chain as a result of poor visibility or communications can be a frustrating experience for everyone involved – damaging both the employee and customer experience.

That’s why we created a tool that would give everyone the ability to operate in a visible and transparent environment. This enables companies to seamlessly stay on top of their fleet and follow every order without feeling like they are sending a package into the ‘wilderness’, hoping the driver will deliver it in time to collect the next order.

2. Facilitating direct communication when needed

As Jeff Vielhaber, COO of TTS puts it, the ability to interact with all constituents is a good baseline for any optimization effort. As much as we’d like to live in a flawless delivery and transportation matrix, this will never be the case. Delays, mishaps and changes are bound to happen and logistics companies need to have the ability to quickly react to any setback – regardless of the nature of the disruption.

Whether it is a traffic jam, bad weather conditions or just a change in a customer’s availability to receive a parcel – it is essential that when these unpredictable events take place, it will be as simple and straight-forward as possible for all the affected parties to take action and for everyone involved to become instantly aware and updated about these changes.

For example, with Bringg, when drivers knows they will be running late, they have in-app capabilities that allow them to message the end-customer so they’re aware of the delay and/or the new ETA. These seemingly small changes to automate, improve and optimize the delivery experience make a big difference in improving the overall communication flow between all parties involved.

We now have countless ways and platforms to communicate – phone, sms, email, messaging apps, etc. However, the key to optimizing delivery logistics will always focus on reducing the amount of unnecessary communications, ensuring full visibility, and providing the tools required to solve a problem as soon as it arises.

Raanan Cohen

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