Companies that operate across different countries face multiple challenges in delivering their goods and services around the world. The localization tools and features needed for multi-national companies to succeed are mandatory for any business that wants to expand their operation beyond their borders or align their international dispatching teams to gain seamless visibility across their entire business.
The ability for companies to manage their multi-national operation will become increasingly important. A recent survey by Pitney Bowes shows that cross-border ecommerce continues to become a more frequent habit among global shoppers, with 66% of global respondents saying they shop cross border, with 58% saying they do so on a monthly basis.
These are some of the key factors that businesses need to be aware of before deploying a multi-national delivery logistics platform.
1. Language Differences
This is simple to understand but might be trickier to execute. It is essential to ensure that, for example, customers receive their delivery notifications in their preferred language or even that the platform and map interfaces are customizable.
We’ve worked hard to ensure that our customers are able to work with remote teams and serve their remote customers in their relevant languages. Since our technology is used in over 50 countries, our entire ecosystem is available in 20 languages and our customers can get on with business as usual – wherever their customers may be.
One example that we recently experienced was a customer from Bulgaria who expanded the reach of their deliveries to Romania. Everything needed to be localized – from the SMS message alerting the customer of their parcel arriving soon to the map with which customers track their delivery.
2. Maps & Local Knowledge
Dispatchers that work in a single city usually have the local knowledge to assign the right orders to the right drivers. But what happens when a dispatcher isn’t familiar with the city map or if the driver fleet is in a remote location? In these cases, companies have to increasingly rely on technologies such as automatic dispatch and route optimization to manage remote fleets.
This area is one in which technology plays a crucial role. Similar to the way apps like Waze help people navigate roads, we need to ensure that our market knowledge and capabilities in different countries are matched with the technology that can help prioritize, direct and optimize delivery flow.
3. Different Currencies
Managing multiple currencies can be tricky. While customers will obviously pay using their own currency, for companies managing dispatching teams across locations with different coins, it is essential to be able to operate with a system that supports every currency and where the aggregated data can be easily manipulated before it is converted and analyzed at HQ.
The above are some of the key areas you need to focus on while working to localize your service and experience. As the ecommerce industry gears towards an environment where country boundaries are less relevant to the customer, it is essential for companies moving into new territories to tailor the entire experience, not just the product preferences. After all, as online shopping makes products more available throughout the world, it is essential to remember the national and cultural preferences of your customers.