With UberRUSH shutting down, what can stranded merchants do?

uberush closes

Uber recently announced to its customers that it will be shutting down UberRUSH, its same-day delivery service. Launched in 2015, the service was supposed to provide merchants with the ability to compete with the likes of Amazon’s same-day shipping offers. Since few merchants are able to deliver quickly by themselves, these services are instrumental for retailers looking to evolve and meet the new customer standards for speed and convenience.

There is some speculation that the reasons behind this move from Uber, is their attempt to cut off underperforming units ahead of an IPO. However, when looking at the broader industry, UberRUSH isn’t the only casualty. On-demand startup Shyp also recently announced that it will shut down immediately – after rocketing to a $250 million valuation in 2015.

These unexpected changes have left thousands of merchants abruptly stranded – without a same-day delivery fleet or service they can rely on to meet their customer needs. What’s more, the end customer is often unaware of the delivery company, which means that the responsibility falls on the merchant’s brand to deliver a consistent and delightful customer experience.

At Bringg, we preempted this type of challenge. Putting all your eggs in one basket is a risky strategy for companies that need to deal with multiple partners. This is why we created an Elastic Logistics module which enables companies to connect to multiple third-party fleets or services so they’re never in a position in which they can’t meet customer demand.

On the one hand, this has the major advantage that merchants can optimize costs by choosing the most suitable delivery option in real-time based on parameters such as availability, cost and physical proximity. On the other hand, if there’s a problem with one of their delivery partners, they can seamlessly switch to another one via Bringg without any downtime.

Bringg’s Elastic Logistics solution was designed to keep control in your hands, even when embracing the services of external fleets. From aggregating all orders—no matter what channel they arrived through or who will execute the deliveries—to maintaining complete control over drivers that belong to someone else’s fleet, Bringg is designed to keep the delivery management process unified and efficient.

Managing an agile, efficient and effective supply chain is a challenge for any company that delivers goods and services. Third-party partners are often key to orchestrating this complex operation. However, the recent news shaking up the industry is a reminder to every business that being fully dependent on partners can be a very risky move – and companies must take action not to be caught off guard.

Lior Sion

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