Are Most E-commerce Logistics Operations Still in the Dark Ages?

outdated logistics

Although it feels like the logistics landscape is evolving at lightning speed across the board, the reality on the ground for many companies couldn’t be further away from that. Despite all the groundbreaking innovation in supply chain technologies that automate and manage processes more efficiently than ever before, it may be quite a while before they’re widely adopted.

A new report from Zebra Technologies found that only 39% of supply chain respondents are operating at an omnichannel level, which means that the rest still lack the ability to integrate various forms of customer shopping methods into their operations. What’s more, a whopping 55% of respondents admitted they are still using pen-and-paper manual processes to manage their logistics.

Retailers will need to quickly evolve and adapt if they don’t want to become irrelevant, as customer-driven demand for better and faster delivery experiences is the single biggest driver for change. Zebra’s Future of Fulfillment Vision Study found that 89% of survey respondents agreed that e-commerce is driving the need for faster delivery with customers demanding the implementation of these new and improved standards.

Conquering the last mile has quickly become one of the biggest challenges for any retailer. As e-commerce grows and the retail landscape shifts to a much faster and more dynamic environment, led by speed and convenience, the entire industry is looking for solutions to delight customers. And while intentions are good, the speed to transform and evolve remains too slow. Zebra’s survey found that 78% of logistics companies expect to provide same-day delivery by 2023 and 40% anticipate delivery within a two-hour window by 2028. Startling facts which beg the question: can customer’s loyalty and patience last a decade? And are they able to achieve logistical excellence if 55% of them are still using pen and paper…?

Raanan Cohen