Delivery Logistics Industry
Thought and Leadership
The retail landscape has been completely disrupted by the ecommerce boom. Retailers now need to rethink and redefine the relationship between their brands, their stores, and their customers. The entire experience of browsing products, trying them, purchasing them and even returning them has moved to people’s computers, bedrooms and phones.
Every day, we help companies improve and modernize their delivery logistics infrastructure with cutting-edge technology. They are aware of the growing expectations from customers when it comes to delivery speed, visibility and exceptional service. However, many of the businesses we speak to are also considering building the relevant technology in-house.
There are many determining factors in the way we value the quality of a product or service—tangible and intangible. Person A finds the finds the waiter’s friendliness to be more important than the crispiness of his fries, Person B cares only about how his bun gets toasted, and C- well C only stops in during happy hour.
In the age of digital communication, the ability to connect with customers is key to nurture and grow your business successfully. Whether this is offline or online, fighting for every second of a customer’s attention is crucial to ensure they engage with your product while maintaining your brand at the top of their mind.
Technology, the economy, the environment... with so many changes going on, it's important for logistics and supply chain professionals to realize that our industry is changing too. The first step to knowing that you need to change is to realize that there is a gap in the way your supply chain is managed.
We've written extensively about Amazon's moves to own their entire supply chain, including the last mile. Based on a secret internal document outlining their plan to become a full fledged shipping company, as well as some obvious moves they've already made towards that end, it's clear that Amazon is well on there way.
Drones... the word itself sounds a bit ominous, probably because of their initially intended usage. But as with many technological advancements of our time, the battlefield was only the first use-case. Only a few years ago, the idea of having goods dropped at your home by a drone seemed unrealistic... even ludicrous. But now many people in the industry not only don't laugh at the concept, they are quite adamant about its eventual large-scale application.