Retailers are facing a lack of data and lagging productivity around their delivery processes. Inefficient manual processes and a lack of real-time visibility once the order is out for delivery are the two greatest pain points around scaling delivery in the last mile. Lack of visibility has increased as a key pain point to delivering on time, and is exacerbated when working with multiple third party delivery providers.
Retailers are matching customer demand for speed by planning fast delivery time frames. However, too many current fulfillment models do not support on demand and same day-delivery. Hyperlocal delivery will become a primary focus as retailers restructure inventory distribution, use of delivery partners, and last mile technology to enable fast shipping and hyperlocal delivery in 2022.
Retailers are using multiple fleets to manage rising delivery volumes and demand for fast delivery. But as the number of fleets grow, so will challenges like visibility and brand control over these deliveries. The need to use a delivery management system to handle the complexities of a multi-carrier mix is becoming more urgent.