While New York will always be known as “The city that never sleeps”, the worldwide explosion of 24/7 on-demand services has changed both business owners’ and customers’ mindsets. Businesses that depend on deliveries understand the potential of ‘out-of-business hours’, especially as customers around the world get accustomed to ordering what they want wherever, whenever. Even small businesses that were traditionally focused on ‘brick-and-mortar’ such as restaurants, are seeing in some occasions a bigger portion of their revenues coming from deliveries; those who serve late-night customers are reaping the benefits from a new wave of demand coming from people who want more than the traditional trading hours.
In 1991 catalog industry veteran Don Libey went on stage at the annual Catalog Conference and claimed that the country is heading towards same-day delivery models. Many seasoned catalog executives in the audience laughed. Today, retail giants like Amazon.com, Google, eBay and Wal-Mart are making same-day delivery a reality.